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4 Titles in Veröffentlichungen der Universität → Schumpeter School of Business and Economics
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Entrepreneurial marketing: essays on the scientific development and the integration of predictive and non-predictive decision-making in startup firms
Breit, Luca Alexander
Wuppertal, January 2025
Gaining and holding consumers' attention: a series of four articles on attention in advertising
Kopka, Julian Felix
Wuppertal, Juli 2024
Gaining and holding consumers' attention: a series of four articles on attention in advertising
Borgmann, Lennart Wolfgang
Wuppertal, Juli 2024
Open Innovation in kleinen und mittleren Unternehmen
theoretische Grundlagen und praktische Gestaltungsmöglichkeiten
Peters, Andrea
Wuppertal, September 2022