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Bibliographic Metadata
Title
Gaining and holding consumers' attention: a series of four articles on attention in advertising / vorgelegt von Julian Felix Kopka
Author
Kopka, Julian Felix
Participants
Langner, Tobias
;
Volkmann, Christine K.
Corporate name
Bergische Universität Wuppertal
Published
Wuppertal
,
Juli 2024
Description
1 Online-Ressource (XI, 260 Seiten)
: Illustrationen, Diagramme
Institutional Note
Bergische Universität Wuppertal, Dissertation, 2024
Annotation
Tag der Verteidigung: 29.10.2024
Defended on
2024-10-29
Language
English
Document type
Dissertation (PhD)
URN
urn:nbn:de:hbz:468-2-4926
DOI
10.25926/BUW/0-696
Restriction-Information
The document is publicly available on the WWW
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Nachweis in der UB Wuppertal
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Gaining and holding consumers' attention: a series of four articles on attention in advertising
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→
Sozialwissenschaften
→
Wirtschaft
→
Wirtschaft
Veröffentlichungen der Universität
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Schumpeter School of Business and Economics
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