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Bibliographic Metadata
Title
Gaining and holding consumers' attention : a series of four articles on attention in advertising / vorgelegt von Lennart Wolfgang Borgmann
Author
Borgmann, Lennart Wolfgang
Participants
Langner, Tobias
;
Volkmann, Christine
Corporate name
Bergische Universität Wuppertal
Published
Wuppertal
,
Juli 2024
Institutional Note
Bergische Universität Wuppertal, Dissertation, 2024
Annotation
Tag der Verteidigung: 29.10.2024
Defended on
2024-10-29
Language
English
Document type
Dissertation (PhD)
URN
urn:nbn:de:hbz:468-2-4932
DOI
10.25926/BUW/0-697
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The document is publicly available on the WWW
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Nachweis in der UB Wuppertal
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Gaining and holding consumers' attention
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Klassifikation (DDC)
→
Sozialwissenschaften
→
Wirtschaft
→
Wirtschaft
Veröffentlichungen der Universität
→
Schumpeter School of Business and Economics
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