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  • Title
    Gaining and holding consumers' attention: a series of four articles on attention in advertising / vorgelegt von Lennart Wolfgang Borgmann
  • Author
    Borgmann, Lennart Wolfgang
  • Degree supervisor
    Langner, Tobias ; Volkmann, Christine K.
  • Published
    Wuppertal, Juli 2024
  • Description
    1 Online-Ressource (X, 261 Seiten)
  • Institutional Note
    Bergische Universität Wuppertal, Dissertation, 2024
  • Annotation
    Tag der Verteidigung: 29.10.2024
  • Defended on
    2024-10-29
  • Language
    English
  • Document type
    Dissertation (PhD)
  • Degree grantor
    Bergische Universität Wuppertal
  • URN
    urn:nbn:de:hbz:468-2-4932 
  • DOI
    10.25926/BUW/0-697 
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  •  The document is publicly available on the WWW
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