- on 14/05/2025
Introducing smartphone swiping to advertising research
three articles on motoric human–smartphone interaction and advertising effectiveness in Social MediaWuppertal, Dezember 2024
- on 25/10/2023
Multi-Channel technologies in the context of consumers risk perceptions
Wuppertal, November 2022
- on 18/07/2023
Shopping App Features: their impact on consumers' App download, usage, and satisfaction
Düsseldorf, November 2022