3 Titel in Veröffentlichungen der Universität → Fakultät für Wirtschaftswissenschaft/Schumpeter School of Business and Economics
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Introducing smartphone swiping to advertising research
three articles on motoric human–smartphone interaction and advertising effectiveness in Social Media
Rohrbach, Stefan
Wuppertal, Dezember 2024
Multi-Channel technologies in the context of consumers risk perceptions
Ortlinghaus, Alena
Wuppertal, November 2022
Shopping App Features: their impact on consumers' App download, usage, and satisfaction
Sinemus, Kathrin
Düsseldorf, November 2022