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Untapped: understanding the consumer in circular economy activities : empirical case studies on consumer behavior and motivation in the context of circular economy / Nicole Stein. Wuppertal, September 2020
Content
Leere Seite
List of Abbreviations
Introduction
Theoretical Framework
Overview and Definition Circular Economy
Recycling
Upcycling
Sharing
Renting
Circular Economy and Consumer Behavior (SOR Model)
Research Questions and Methodological Framework
Empirical Work
Study One - Drivers for Participation in CE Activities (publication planned in International Market Research)
Introduction
Method and Data
Pre-study
Research Model and Hypotheses
Results and Discussion
Summary
Study Two - The Effect of Face-to-Face Interaction on Second-Hand Fashion Sales (published as Stein et al.(2020) "Face-to-Face Communication as A Tool to Support Second-Hand Fashion Sales: A Field Experiment at Fashion Week in Berlin". Sustainability, 12, 1758)
Introduction
Overview: Face-to-face Communication in Fashion
Overview: Fashion Life Cycles
Data and Methods
Results
Discussion
Conclusions and Future Research
Study Three - Consumer Perception of Online Attributes in CE Activities (published as Stein et al. (2020) "Consumer Perception of Online Attributes in Circular Economy Activities. Sustainability, 12, 1914)
Introduction
Literature Review
Method and Data
Results
Discussion
Conclusions and Future Research
Implications
Conclusion and Avenues for Future Research
Appendix