- vom 14.5.2025
Introducing smartphone swiping to advertising research
three articles on motoric human–smartphone interaction and advertising effectiveness in Social MediaWuppertal, Dezember 2024
- vom 25.10.2023
Multi-Channel technologies in the context of consumers risk perceptions
Wuppertal, November 2022
- vom 18.7.2023
Shopping App Features: their impact on consumers' App download, usage, and satisfaction
Düsseldorf, November 2022