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vls/2603noah-balancer_mdapi1elekpub.bib.uni-wuppertal.devdGaining and holding consumers' attention: a series of four articles on attention in advertisingBorgmann, Lennart WolfgangVerfasserautLangner, Tobias1968-Akademischer BetreuerdgsVolkmann, Christine K.1960-Akademischer BetreuerdgsBergische Universität WuppertalGrad-verleihende InstitutiondggtextthesisTextHochschulschriftthesisdoctoralThesisgwXA-DEWuppertalJuli 20242024single unitengelectronic resourceremotetext/htmltext/html1 Online-Ressource (X, 261 Seiten)ComputerOnline-Ressourcevorgelegt von Lennart Wolfgang BorgmannTag der Verteidigung: 29.10.2024Bergische Universität Wuppertal, Dissertation, 2024Wuppertal330urn:nbn:de:hbz:468-2-493210.25926/BUW/0-69799374979419206441Gaining and holding consumers' attention: a series of four articles on attention in advertisingBorgmann, Lennart WolfgangDruck-AusgabeHT030885292http://dx.doi.org/10.25926/BUW/0-697https://nbn-resolving.org/urn:nbn:de:hbz:468-2-4932Open AccessRS INC 1.02024-10-29oaDoctoralThesispublicrda24103020251111100822.0CT009000311s2w-hsswupubwgerUBW:B https://elekpub.bib.uni-wuppertal.de//domainresource/static/graphics/connectors/viewerLogo.gifWuppertal : Bergische Universität Wuppertalreserved https://ub-wuppertal.digibib.net/search/katalog/record/(DE-605)urn%3Anbn%3Ade%3Ahbz%3A468-2-4932 https://elekpub.bib.uni-wuppertal.de/id/7698936 https://elekpub.bib.uni-wuppertal.de/i3f/v20/7698936/manifest https://elekpub.bib.uni-wuppertal.de/proto_ftsearch/7698936